Dana White (photo via UFC)

By FCF Staff

When the UFC was sold in 2016 for more than $4 billion dollars, some observers questioned whether the group overpaid for the company. But, in a recent interview Dana White conducted, the promotion’s president argued the UFC’s worth much more now.

White recently did an interview with Tony Robbins, and while discussing the financial health of the UFC, he said this (quotes via MMA Junkie):

“When you think about it we haven’t even scratched the surface yet of how big this thing can be,” White said. “We just did a TV deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion.”

“Obviously this ESPN deal is going to be massive for us, expose us to millions of people just here in the U.S. that haven’t been exposed to the UFC. We’re going to continue to go into markets we haven’t been, we’re going to continue to find the best talent in the world. I love to find up-and-coming talent. I love to find the next guy or girl. Continue to build the sport. That’s it. That’s my focus. It’s not rocket science, it’s nothing crazy. Just continue to do what we do and get bigger and bigger.”

The comments come not long after an investor’s report stated UFC revenues exceeded $700 million for the year.