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Wednesday, Jun 20, 2001

A Super Idea



A Super Idea
Supermodel Carmen Electra to Headline
UFC’s Aggressive New Ad Campaign

By Aaron Crecy

LOS ANGELES–The ritzy Avalon Hotel in Beverly Hills was the unlikely gathering spot for Ultimate Fighting Championship belt holders Randy Couture, Tito Ortiz, Carlos Newton and Jens Pulver last week as Zuffa continued its efforts to introduce the mixed martial arts event to a more diverse audience. In town for a whirlwind week of photo shoots and appearances, the four champions logged long hours under the bright lights of Hollywood, highlighted by a photo shoot with supermodel Carmen Electra. The pictures will be used for a print advertising campaign that will run in a variety of mainstream magazines, including Sports Illustrated and Maxim.

Electra will serve as the new UFC spokesperson and is scheduled to appear with Ortiz on New York’s top-rated afternoon drive radio show, Opie & Anthony, which was recently syndicated into the Philadelphia, Chicago and Dallas markets. In order to help increase ticket sales for its June 29th event, "Showdown in the Meadowlands," the UFC is currently running advertisements on Howard Stern’s morning radio show as well as Opie & Anthony.

The UFC has also secured outdoor advertising in two of most well-trafficked thoroughfares between New York and New Jersey. One huge billboard stands above the Lincoln Tunnel on the way into New York, while the other is outside the Holland Tunnel on the way to New Jersey. According to the New York/New Jersey Port Authority, approximately 112,000 vehicles pass these signs every weekday.


Holland Tunnel UFC Billboard
UFC Billboard seen when entering
New Jersey via the Holland Tunnel



From the event’s promoter:


Pancrase June 29th Lineups


"Pancrase 2001 Proof Tour" Lineup
Neo Blood Tournament – Day Event

Sunday, July 29, 2001
Doors Open; 12:30pm – Fights Start; 1:30pm
Korakuen Hall(Tokyo, Japan)

Red Corner(Left) Vs Blue Corner(Right)

Main Event – 3 5-Min Rounds -
Light Heavyweight Match

Light Heavyweight 4th Ranked
Ikuhisa Minowa Vs Kenji Akiyama
Pancrase Yokohama     Zendokai

Semifinal 3 5-Min Rounds -
Light Heavyweight Match

Jason Delucia Vs Yuki Sasaki
(U.S.A./ Pancrase Hybrid Budokan)     (Pancrase Grabaka)

Fight#6 – 3 5-Min Rounds -
Middleweight Match

Daiju Takase Vs LaVerne Clark
(Wajutsu Keishukai Tokyo Hombu)     (U.S.A./ Miletich Martial Arts Center)

10-Min Intermission
Fight#5 – 1 5 Min Round -
Catch Wrestling Match

Takafumi Ito Vs Shunsuke Hayashi
(Pancrase Yokohama)     (SK. Absolute)

Fight#4 – 2 5-Min Rounds -
Neo Blood Tournament 1st Rounds – 4th Match

Seiki Ryo Vs Yohei Ota
Power Of Dream     A3

Fight#3 – 2 5-Min Rounds -
Neo Blood Tournament 1st Rounds – 3rd Match

Hikaru Sato Vs Kazuo Misaki
Pancrase Yokohama     Grabaka

Fight#2 – 2 5-Min Rounds -
Neo Blood Tournament 1st Rounds – 2nd Match

Sen Nakadai Vs Hideaki Iwasaki
Pancrase Tokyo     Striple

Fight#1 – 2 5-Min Rounds -
Neo Blood Tournament 1st Rounds – 1st Match

Shinya Sato Vs Hiroki Nagaoka
P’s Lab Tokyo     Rodeo Style


"Pancrase 2001 Proof Tour" Lineup
Neo Blood Tournament – Night Event

Sunday, July 29, 2001
Doors Open; 5:30pm – Fights Start; 6:30pm
Korakuen Hall(Tokyo, Japan)

Red Corner(Left) Blue Corner(Right)

Main Event – 3 5-Min Rounds -
Neo Blood Tournament Final Round

Winner Of Semifinal 1st Match Vs Winner Of Semifinal 2nd Match
Semifinal – 3 5-Min Rounds -
Open-Weight Match

Openweight 6th Ranked
Osami Shibuya Vs Tim Lajcik
(Pancrase Yokohama)     (U.S.A./ Gladiators Training Academy)

Fight#6 – 3 5-Min Rounds -
Light Heavyweight Match

Light Heavyweight 5th Ranked     Light Heavyweight 7th Ranked
Omar Bouiche Vs Mitsuyoshi Sato
(Sweden/ Mixed Martial Arts Stockholm)     (Pancrase Grabaka)

10-Min Intermission

Fight#5 – 1 5 Min Round -
Catch Wrestling Match

Minoru Suzuki Vs Eiji Ishikawa
(Pancrase Yokohama)     (Pancrase Grabaka)

Fight#4 – 2 5-Min Rounds -
Light Heavyweight Match

Kei Yamamiya Vs Yoshinori Kawasaki
Pancrase Tokyo     RJW/ Central
Fight#3 – 2 5-Min Rounds -
Middleweight Match

TBA Vs Sean Sherk
          U.S.A./ Minesota Martial Arts Center
Fight#2 – 2 5-Min Rounds -
Neo Blood Tournament Semifinals – 2nd Match

Winner Of 1st Round 3rd Match Vs Winner Of 1st Round 4th Match

Fight#1 – 2 5-Min Rounds -
Neo Blood Tournament Semifinals – 1st Match

Winner Of 1st Round 1st Match Vs Winner Of 1st Round 2nd Match


posted by Full Contact Fighter @ 8:00 pm
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