Bellator Inks Multi-Year Deal With FOX Sports Latin America
By FCF Staff
Bellator MMA has taken steps to grow the promotion’s audience throughout Latin America, as the company has announced that it has signed a multi-year deal with FOX Sports throughout the region, including Brazil. FOX Sports, of course, is the broadcast partner for the UFC in North America, via it’s properties like FOX, UFC on FOX Sports 1, and UFC on FOX Sports 2.
According to a press release sent out by the two parties, FOX Sports Latin America “has acquired the exclusive rights to broadcast Bellator MMA content in all Latin American countries, including Brazil, with a total distribution of more than 50 million households. Beginning in October of 2013, FOX Sports will air Bellator content, including Bellator 360, a large collection of previous Bellator live events and other original content.”
The new deal will also see FOX Sports Latin America broadcast Bellator’s November 6th event, which will feature “Rampage” Jackson taking on fellow UFC vet Tito Ortiz. The card is a PPV event here in North America.
“FOX Sports Latin America has been looking for the premier mixed martial arts organization to partner with, and Bellator is the perfect fit. We are thrilled to make Bellator the widest distributed MMA promotion in Latin America and Brazil, reaching more than 50 million homes from day one” said Carlos Martinez, President of FOX International Channels Latin America. “We are also very excited to be able to work as partners with Bellator to produce large scale Bellator events throughout Latin America and to produce reality shows in key territories. This partnership is a long term relationship that has virtually unlimited potential.” added Martinez
“We’ve now taken a monumental next step forward in the evolution of the global brand that is Bellator,” said Bellator Chairman & CEO Bjorn Rebney. “To have partnered with FOX Sports, Latin America’s largest and most powerful sports network is the perfect fit for Bellator in this incredibly vital region. This is just the beginning of what Bellator and FOX Sports International will build into the largest worldwide alliance in combat sports history. The possibilities that surround this alliance are nearly endless, including live events in key Latin American markets and the distribution of unique Bellator content exclusively for FOX Sports.”
Up next for Bellator is the promotion’s 101st card, which will take place this Friday in Portland and will feature the opening round of it’s latest lightweight tourney.