Jon Jones will face Chael Sonnen in the UFC main event in two weekends (photo via Al Bello/ Zuffa LLC)

By Joshua Molina

We’re halfway through four straight weeks of UFC programming on broadcast television and Pay Per View.  If ever there was a group of executives looking to cash in while a product is hot, it is the people behind the UFC.

After a flat 2012, the UFC has caught on again, sparked by the emergence of Ronda Rousey.  The UFC appears unconcerned about fan burnout as evidenced by its ridiculous April schedule, which begs the question:

Why are the executives behind the UFC in such a hurry?

The UFC is a private company, so there’s nothing stopping its majority owners from cashing out while the company is hot.  It’s not likely, but the UFC cannot sustain a pace like April. Too much free MMA on television will hurt Pay Per View buys, which fuels the UFC’s revenue stream.

Fortunately, the April 27 show is headlined by a couple of Pay Per View draws in Jon Jones vs. Chael Sonnen.

Nonetheless, the UFC’s rapid pace will bring in big revenues, but there’s also a big risk of fan burnout over the long haul.

How much does the UFC care?