Media Watch: NY Post Looks At UFC’s Social Media Endeavors
By FCF Staff
The business section in yesterday’s edition of the NY Post featured coverage of the UFC’s ambitious new social media initiatives that Mixed Martial Arts’ leading promotion has undertaken in an effort to further expand its fan base.
Writer Claire Atkinson touches on the league’s shrewd new program that will pay bonuses to its fighters in each weight class who periodically register the most new followers on Twitter and send out the most creative messages, or “tweets.” In the short time that it has been effective, the program has likely been the catalyst behind a host of new fighter tweets that have ranged in nature from witty and aggressive to instances of shameless self-promotion.
While her reference to UFC as a “blood-and-guts road show” is blatantly ignorant, of note is Atkinson’s mention of the company’s ownership structure. The equity stake purchase made last year by Flash Entertainment, an Abu Dhabi government backed entity, is a topic that has only been touched on and not explored in depth to any extent.