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Monday, Jan 30, 2012

ONE Fighting Championship Announces 10-Year Partnership With ESPN Star Sports In Asia

Eduard Folayang (left) and One Fighting Championship CEO Victor Cui (right)

By FCF Staff

ONE Fighting Championship has announced a 10-year media partnership with ESPN STAR Sports in Asia.

According to the announcement by ONE, the partnership marks the largest MMA media deal in Asian history.

Victor Cui, CEO of ONE Fighting Championship, said, “Asia has been the birthplace and home to martial arts for the last 5,000 years and ONE Fighting Championship has a vision of bringing mixed martial arts to the 3.9 billion people living in Asia.  ESPN STAR Sports, Asia’s biggest provider of sports content, is a wonderful partner to help with that mission.”

Adam Zecha, Executive Vice President, Head of Sales (SEA), ESPN STAR Sports, said, “ESPN STAR Sports has always been at the forefront in offering innovative and engaging programming to sports fans across the region. We have successfully showcased a diverse range of combat sports events to fans, and with this long-term partnership with ONE Fighting Championship, mixed-martial arts sports fans can now look forward to more exciting action on our networks.”

ONE Fighting Championship will be hosting events in Jakarta, Indonesia on February 11 and in Singapore on March 31.


posted by FCF Staff @ 10:43 am
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