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Monday, Sep 15, 2014

Report: Xyience Sold, Energy Drink to End UFC Sponsorship Deal

Ronda Rousey (right) (photo via Xyience)

By FCF Staff

It looks like MMA fans won’t be seeing Xyience logos anymore during UFC broadcasts, as the energy drink is reportedly ending its sponsorship deal with the promotion’s parent company ZUFFA.

According to reports, Xyience has been purchased by the Texas company Big Red, Inc., and as a result, the drink’s sponsorship deal is concluding. News of the sale, and the sponsorship’s termination, was reported by the Las Vegas Review Journal recently and confirmed by MMA Payout.com.

Xyeince, which is based out of Las Vegas, was one of the UFC’s most visible sponsors for several years.

The energy drink has also sponsored UFC bantamweight champ Ronda Rousey.

 

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posted by FCF Staff @ 1:34 pm
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