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Wednesday, Jun 24, 2020

(Updated) Sean O’Malley Claims Reebok “Made Over a Million Dollars” From His Merch, But he Received Just $3,000

Sean O’Malley (photo via YouTube)

By FCF Staff

The UFC’s clothing deal with Reebok has been repeatedly scrutinized over the years, and that may increase, following new claims from Sean O’Malley.

Since 2014, all UFC fighters must wear uniforms that are made by Reebok, when they compete. Fighters are paid a fee to do so, and the sum varies on how many times they’ve fought for the UFC. Fighters also earn a percentage of sales that stem from Reebok clothing that features their name or brand.

Recently O’Malley appeared on Brendan Schaub’s  Food Truck Diaries. During the show, the rising bantamweight made the following claim about how much he’s received from Reebok in royalties, from sales of his merchandise (quotes via MMA Fighting).

“I got royalties from Reebok,” O’Malley said. “If I read it right – which I think I did, and I even sent it to my dad like, ‘Did I read this right?’ and he said yes, so unless we both can’t read – Reebok made over a million dollars on all my merch, and I got like $3,000. I’m like, what the f*ck?

“It’s ridiculous. I thought I got 15%. And they’re like ‘Well, you get 15% of this, but of this, and then these guys get it, and then you get 15% of that.’ I’m like holy sh*t, you guys are f*cking me. Then, they make all these sweet shirts on Reebok and I’m like, damn. I tell people, ‘Don’t buy that!’”

The 25-year-old fighter did not reportedly provide any additional details regarding his claim. O’Malley (12-0) is coming off a knockout win over Eddie Wineland at UFC 250 earlier this month.

Update: after O’Malley’s comments made headlines, Reebok released the following statement to FN.

“Royalties paid out on sales of co-branded UFC and Reebok merchandise are dictated by the contract between the individual fighter and the UFC”.


posted by FCF Staff @ 12:26 pm
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