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Tuesday, Dec 02, 2014

UFC Announces Uniform Deal With Reebok, Agreement Includes Fighter Sponsorship and Revenue Sharing

By FCF Staff

After months of speculation and discussion regarding an Ultimate Fighting Championship uniform, the promotion has announced that it has reached a six year deal with Reebok, which will include fighter sponsorship and revenue sharing.

The UFC and Reebok announced the agreement at a press conference on Tuesday, however, financial specifics regarding the deal weren’t provided.

The uniforms will be tailored and designed for each fighter, and the sponsorship feel they collect, will be determined by their ranking. In addition, fighters will receive 20% of the sales their specific, uniform generates.

Fighters will no longer be able to wear gear that features other sponsorships, however, during official UFC fight week events and cards.

Following the announcement, the UFC posted an extensive, “frequently asked questions” statement on its official website, regarding the agreement. Here is some of what the deal involves:

2. When will this new policy start?

The new policy will start the week of July 6, 2015, which coincides with International Fight Week (IFW) in Las Vegas, Nevada.

3. How does this benefit the athletes?

The new policy will provide several benefits to the athletes, including but not limited to:

a. Associating every athlete with a global athletic footwear and apparel brand

b. High quality performance apparel specifically developed, tested and produced for MMA athletes

c. Elevating the visual identity of UFC athletes to be on par with other global mainstream sports

d. A guaranteed income for each fight, eliminating the burden of seeking sponsors on a per event basis

e. The opportunity to generate royalty income from the new athlete-specific products created through this program

4. When will athletes’ sponsors no longer be permitted to have exposure on athlete apparel?

Athletes’ sponsors will no longer be permitted to have exposure on athlete apparel during UFC fight week official events including fight night, UFC produced content or other official UFC events beginning the week of July 6, 2015, which coincides with International Fight Week (IFW) in Las Vegas, Nevada.

5. Are athletes’ sponsors permitted during UFC fight week official events including fight night, UFC produced content, and other official UFC events?

Athlete sponsors are not permitted during UFC fight week official events including fight night, UFC produced content, or other official UFC events. Athletes can retain their existing sponsors, however those sponsors are no longer permitted to have exposure within UFC fight week official events including fight night, UFC produced content, or other official UFC events.

6. Can athletes continue to have sponsors outside of official events?

Yes, athletes can have apparel and non-apparel sponsors outside of UFC fight week official events including fight night, UFC produced content, or other official UFC events. Existing or prospective apparel and non-apparel sponsors can use the athlete’s name and likeness, but may not use UFC trademarks unless they have a direct commercial relationship with UFC.

7. Will sponsor banners be permitted for the walkout and inside the Octagon?

Sponsor banners will no longer be permitted for the walkout or inside the Octagon beginning with the UFC event on July 11, 2015, which coincides with International Fight Week (IFW) in Las Vegas, Nevada.

8. How will athletes get their fight night product kit and fight week gear bag?

The UFC equipment team will distribute the fight night product kit and fight week gear bag. The fight night product kit will be provided to the athletes upon arrival at the event venue on the day of the fight. All other fight week product will be provided upon check-in at the UFC office at the host hotel. New fight week gear bags and fight night product kits will be provided to all athletes and their corners for each fight week.

9. Will the fight night product kit have options for the athletes?

Yes, there will be options on product styles, colors and fight night short silhouettes including board shorts, vale tudos and skorts which will be selected in advance of fight week.

10. What will corners have to wear?

Corners will also be provided fight week and fight night gear and will be required to comply with the outfitting policy. For additional information please refer to the 2015 UFC Athlete Outfitting Policy.

 

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posted by FCF Staff @ 12:43 pm
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