A Super Idea
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A Super Idea Supermodel Carmen Electra to Headline UFC’s Aggressive New Ad Campaign By Aaron Crecy LOS ANGELES–The ritzy Avalon Hotel in Beverly Hills was the unlikely gathering spot for Ultimate Fighting Championship belt holders Randy Couture, Tito Ortiz, Carlos Newton and Jens Pulver last week as Zuffa continued its efforts to introduce the mixed martial arts event to a more diverse audience. In town for a whirlwind week of photo shoots and appearances, the four champions logged long hours under the bright lights of Hollywood, highlighted by a photo shoot with supermodel Carmen Electra. The pictures will be used for a print advertising campaign that will run in a variety of mainstream magazines, including Sports Illustrated and Maxim. Electra will serve as the new UFC spokesperson and is scheduled to appear with Ortiz on New York’s top-rated afternoon drive radio show, Opie & Anthony, which was recently syndicated into the Philadelphia, Chicago and Dallas markets. In order to help increase ticket sales for its June 29th event, "Showdown in the Meadowlands," the UFC is currently running advertisements on Howard Stern’s morning radio show as well as Opie & Anthony. The UFC has also secured outdoor advertising in two of most well-trafficked thoroughfares between New York and New Jersey. One huge billboard stands above the Lincoln Tunnel on the way into New York, while the other is outside the Holland Tunnel on the way to New Jersey. According to the New York/New Jersey Port Authority, approximately 112,000 vehicles pass these signs every weekday.  UFC Billboard seen when entering New Jersey via the Holland Tunnel |
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From the event’s promoter: Pancrase June 29th Lineups "Pancrase 2001 Proof Tour" Lineup Neo Blood Tournament – Day Event Sunday, July 29, 2001 Doors Open; 12:30pm – Fights Start; 1:30pm Korakuen Hall(Tokyo, Japan) Red Corner(Left) Vs Blue Corner(Right) Main Event – 3 5-Min Rounds – Semifinal 3 5-Min Rounds – Fight#6 – 3 5-Min Rounds – 10-Min Intermission Fight#4 – 2 5-Min Rounds – Fight#3 – 2 5-Min Rounds – Fight#2 – 2 5-Min Rounds – Fight#1 – 2 5-Min Rounds – "Pancrase 2001 Proof Tour" Lineup Neo Blood Tournament – Night Event Sunday, July 29, 2001 Doors Open; 5:30pm – Fights Start; 6:30pm Korakuen Hall(Tokyo, Japan) Red Corner(Left) Blue Corner(Right) Main Event – 3 5-Min Rounds – Fight#6 – 3 5-Min Rounds – 10-Min Intermission Fight#5 – 1 5 Min Round – Fight#4 – 2 5-Min Rounds – Fight#1 – 2 5-Min Rounds – |
