Report: UFC 257 PPV Buys Trending at 1.6 Million or More
By FCF Staff
Following UFC 257, Dana White said that the Dustin Poirier – Conor McGregor led card was trending to be one of the biggest in the promotion’s history. Now subsequent reports are indicating that is the case.
The lightweights fought in the main event of the January 23rd card, and Poirier avenged his 2014 loss to McGregor, by stopping him in round two. Afterward, White relayed that the event would likely be one of the top-selling in UFC history.
According to a follow-up report from MMA Junkie, the Sports Business Journal is reporting UFC 257 sold 1.2 million pay-per-view buys in the United States. MMA Junkie is also reporting that with an estimated 400,000 international PPV sales, the card is trending towards a minimum of 1.6 million buys.
It’s believed that UFC 229 in 2018, featuring Khabib Nurmagomedov submitting McGregor, is the top-selling UFC card ever with 2.4 million buys. UFC 202 in 2016, featuring a rematch between McGregor and Nate Diaz, is believed to have sold around 1.65 million PPV buys.