Report: UFC 264 Pulls Massive PPV Numbers
By FCF Staff
A rubber match between Dustin Poirier and Conor McGregor was expected to pull huge, pay-per-view numbers for UFC 264, and it looks like that was the case.
The lightweights battled in the main event of this past Saturday’s card, and Poirier was awarded the trilogy fight, after McGregor broke his leg near the end of round one.
More recently, the Sports Business Journal has reported that the event is believed to have sold around 1,800,000 PPV buys globally.
UFC ratings notes:
PPV buys came over just under 1.8 million globally. Dana White said as much at the post event press conference.
I'm told that 500,000 of those buys came from international, which means ESPN+ logged around 1.3 million buys.
— John Ourand (@Ourand_SBJ) July 13, 2021
The only other UFC card to sell more PPV buys to date is UFC 229 in 2018, which featured Khabib Nurmagomedov submitting McGregor. It’s estimated that card sold 2,400,000 PPV buys.
UFC 257 in January, which saw Poirier stop McGregor in their rematch, is believed to have sold around 1,600,000 PPVs.
The July 11, UFC 264 card took place at the T-Mobile Arena in Las Vegas, Nevada.