John Kavanagh (photo via College Times / Youtube)

By FCF Staff

Not long after Ireland’s renowned Straight Blast Gym announced a new partnership with Reebok, the camp’s head coach has blasted the sporting goods company, for a new t-shirt it’s produced for the UFC.

John Kavanagh, who guides the career of UFC star Conor McGregor, took to Twitter after Reebok unveiled the new product. The t-shirt features a map of the Republic of Ireland, but does not include Northern Ireland.

After Kavanagh saw the t-shirt, the Irish coach tweeted out the following:

only seeing this now. its about the dumbest idea i've ever seen. working on it. pic.twitter.com/3FiCA1gj8y

— Coach Kavanagh (@John_Kavanagh) October 21, 2015

An incredibly insensitive stupid divisive idea. Its removed by the end of the day or SBG is gone. I expect a sincere apology to Irish fans.

— Coach Kavanagh (@John_Kavanagh) October 21, 2015

The UFC is set to hold a Fight Night card in Dublin on Saturday.